Archive for January 14th, 2009
Israel’s PR war and its unintended consequences
Posted by saifedean on January 14, 2009
Yesterday, I wrote about the AP’s silly discounting of pro-Palestine protestors for 3QD and concluded with my take on Israel’s media and PR campaign:
Israel’s PR machine has been laying the groundwork for this bout of mass murder with months and months of hard work that saw a fully pliant media accept Israel’s narrative and echo it completely and unquestioningly. Shiko Behar has already incontrovertibly documented—twice—how the mainstream media’s mantra that Hamas broke the cease-fire is a load of nonsense. This has obviously spilled over even into the reporting of global solidarity with the Palestinians.
But the internet is here. And things are different this time round. Israeli PR has come ridiculously close to fooling all the people all the time, but there is absolutely no way it can succeed. It is worth noting that even with all of American media competing over who can be more pro-Israel than Israel’s Foreign Ministry, pro-Palestine demonstrations nationwide are dwarfing their pro-Israel counter-parts in numbers and fervor. In cities across the country, people are seeing these massive demonstrations, and also seeing how little media coverage they are getting. People are also witnessing gruesome scenes of murder in Gaza and are astounded at a media bending over backward to justify these deaths away. And the internet continues to provide a searing light of truth into this darkness as websites such as Electronic Intifada, Al-Jazeera, and Anti-War.com are gaining credibility and readership by the minute, and blogs, Youtube and Facebook become more and more important.
This ridiculous and calculated giant PR campaign, like all ridiculous and calculated giant schemes, is producing massive negative unintended consequences: a growing realization everywhere that everything reported by mainstream media on Israel is a load of crap. Israel may well be abusing and stretching its PR machine to the point of uselessness.
Today, Haaretz seems to agree with me, arguing “Gaza op causing long-term harm to Israel’s image”.
Interestingly enough, the Hebrew version of the same article goes as far as confirming my observation about how few pro-Israel demonstrators there were in New York. It is unclear why this observation did not make it into the English version.
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